Tuesday, May 30, 2006

Department store branches out



Like most people in Australia I'm struggling to tell the difference between our two best known department stores.

They both do fashion, they both have foodhalls and the endless sale ads are verging on interchangeable.

Perhaps they should take a look at Harrods. It's a great brand and its position in the marketplace is unique. Most importantly they understand their customers.

And many of their customers are pressed for time, so they've opened Harrods-102 the world's most discerning convenience store.

If only all brands could be this smart.