Would you like fries with that?

First reported by gamer site kotaku.com the impending collaboration between Microsoft and Burger King has since been verified by Advertising Age, so I guess it's ok for me to mention it here at Brand DNA.

Three X-Box games featuring the burger chain's King character will be available to buy later in the year in Burger King outlets for not much more than the price of a burger and fries.

Burger King have been generating brand buzz online for quite some time, so a move into branded game production is an obvious next step. How soon before we see dedicated console areas set up in Burger King outlets?