Tuesday, April 18, 2006

Would you like fries with that?

First reported by gamer site kotaku.com the impending collaboration between Microsoft and Burger King has since been verified by Advertising Age, so I guess it's ok for me to mention it here at Brand DNA.

Three X-Box games featuring the burger chain's King character will be available to buy later in the year in Burger King outlets for not much more than the price of a burger and fries.

Burger King have been generating brand buzz online for quite some time, so a move into branded game production is an obvious next step. How soon before we see dedicated console areas set up in Burger King outlets?