Tuesday, April 18, 2006

Urban Spam

If there's one thing it's impossible to do in today's advertising saturated world it's avoid advertising. From public toilets to the bottom of beer glasses, the proliferation of guerilla and ambush marketing and the rise of ambient media has left virtually no space untouched by a brand message.

In an article on the continuing take-up of unbranded space Russell Davies over at Typepad has given us, I believe, the industry buzzword of the week.

Urban Spam.

Sure we all love a clever ambient idea, but most of this stuff is no better than the ads you get on the back of a supermarket receipt.