Coffee to go

From Taxi Driver to the intro of the Letterman Show, the steaming manhole cover is one of New York’s most recognisible icons.

Now Saatchi & Saatchi New York have gone and capitalised on manhole steam, turning it into a beautiful ambient idea for Folgers Coffee.

My man on the inside tells me the agency had vinyl sheets printed which were then placed on manhole covers. Holes cut out of the vinyl allowed the steam to escape. Thanks to Cloribus for the pics.