BMW rewrites the book

BMW are generally credited with kick starting the contemporary branded content era with the BMW Films series. So where to next for BMW? Where else but that other icon of innovation, Apple.

Well not Apple exactly, but a downloadable MP3 podcast to listen to on your iPod enabled BMW.

Bestselling Random House crime writers such as Karin Slaughter and the Don Winslow were commissioned to write 45 minute audio books featuring different BMW models.

The first podcast was Don Winslow's The Beautiful Ride. It can be downloaded now from www.bmwaudiobooks.com along with three other books.