Thursday 17 September 2020

Pointless advertising

Found these ads from DDB Prague while clearing out my Dropbox. I used them in a talk I did late last year about pointless advertising. 
Yes they are nicely art directed and strongly branded, but what is the point of these ads? 
Every person that drives a car knows to buckle up, put their lights on and drive carefully. 
I'm not saying these are scam ads, but there is definitely a strong scent.