Farewell Friday

I started BrandDNA almost 15 years ago as part of a student collaboration experiment while teaching at RMIT University during my career sabbatical.

Back then blogging was new, but really taking off. And thru the comments sections of industry blogs I made several new friends and contacts.

The arrival of Facebook and particularly Twitter saw many adland blogs start to gather dust, as people began voicing their thoughts and opinions on social media. 

Which brings us to today. Farewell Friday. 

After 4,400 posts I am closing down BrandDNA. It's been fun. Actually it's been awesome. But I think blogging and I are over for now. 

Thanks to everyone who stopped by, shared a post, and commented in the early days. See you over on Twitter!