Friday, 27 March 2020

No handshakes

South American e-com platform Mercado Libre has changed its handshake logo to an elbow tap to raise awareness of the importanance of keeping your distance during the Corna virus pandemic.

The site operates in 18 countries so getting the word (however subtly) across boarders is essential.

Kudos to Buenos Aires agency Gut who came up with the idea.