Wednesday, 10 April 2019

Lush bombs Tokyo

Colourful bath & beauty brand LUSH is celebrating its 30th anniversary with a pop-up store in Tokyo.

It's dedicated to its most popular product - the bath bomb.

As you can see from the picture above a huge bath bomb 'sushi train' is the centrepiece of the store.

I haven't been to Japan for a few years, but what I do know is they love their retail over there. And they put a big focus on customer experience as these LUSH pics clearly show.

I really wish our local retailers were brave enough for this sort of thing but I can't help thinking that we just don't have the population to make it economically viable. Sadly.