Friday 21 December 2018

Happy holidays

Well that's 2018 done and dusted folks.

Been an interesting year to say the least.

I don't know about you but I definitely need a holiday.

So BrandDNA is taking a break for Christmas.

Happy holidays. See you on 7th January. 

Thursday 20 December 2018

When I saw Santa

Specsavers ads always make me smile. Subtle little visual gags. Their Christmas spot however is slightly different. And brought out my inner child at the payoff. 

Wednesday 19 December 2018

Keep calm and...

Now this is funny. Very funny.

But imagine if you were the person who mistyped calm as clam.


Tuesday 18 December 2018

What we Googled

The Google end of year review has become something of a tradition these days. Good to see they're maintaining a high level of charm and quality.

Monday 17 December 2018

Upside down Christmas

Copy on this ad is a little tough to read with my failing eyesight.

So click the pic to enlarge.

Simple yet powerful work from McCann Bristol.

Friday 14 December 2018

Ch ch ch changes

Whenever a brand updates or changes its logo there are always mutterings about how successful it is.

Everyone has an opinion as I'm sure you know.

But back in the day we didn't have social media.

So picking apart the evolution of logos and brands generally happened in offices. Not out in the public arena.

Thursday 13 December 2018

Share your gifts

One word. Cuuuute! 

Wednesday 12 December 2018

Nuff Said...

Tuesday 11 December 2018

Wisdom of Hegarty

"Bernbach realized that advertising had to be entertainment, [and] he believed fundamentally in the power of the product to drive that entertainment." ~ Sir John Hegarty

Monday 10 December 2018

Essence of what?

Is this the most pretentious headline of the year?

I think it might be you know.

Thing is I actually don't even understand it.

It's an ad where the writer tried to show off their skills as a writer.

Which is one thing a writer should never ever do.

At least not in advertising. 

Friday 7 December 2018

Books brought to life

Something to brighten your Friday. Cool mid-century minimalist book covers brought to life with animation. Just gorgeous. 

Thursday 6 December 2018


Love this new Nandos spot out of South Africa. Tongue wedged very firmly in its cheek yet it's also a serious message. Reckon the hate mongering shock jocks and politicians here in Australia could do with watching it sometime. #YouPeople 

Wednesday 5 December 2018

Black Friday Humour

Fun Black Friday ad from the NY Public Library. Probably best if you click it to enlarge so you can fully appreciate it. 

Tuesday 4 December 2018

A hard earned thirst

Last week Aussie beer brand Victoria Bitter launched a user generated content promo.

I know. I know. So five years ago.

But someone sent me a link to this video and I'm thinking of taking back every derogatory word I had to say about the promo.

So fun. So cheeky. And so bad it's good. Real good.

I reckon VB should run it on TV!

Monday 3 December 2018

Wisdom of Dave Trott