Friday, 31 August 2018

From the WTF files

Here's an ad from the days when brands (and copywriters) got away with just about anything.

How 'bout that headline huh?

The killer line in the whole piece though is tucked away in the copy.

It's a low-res scan so a bit hard to read, but this for me is genius:

"Laboratory tests over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of acceptance and 'fitting in' during those awkward pre-teen and teen years."