Monday, 30 July 2018

LNDR beats Nike!

Nike's LDNR campaign from earlier this year is one of my fave campaigns from recent times.

Super fresh and packed with energy.

Doesn't take itself too seriously either.

Sadly for Nike the tagline came true this week when British activewear brand LNDR successfully challenged Nike's use of LDNR in the Intellectual Property Enterprise Court.

The judge said that Nike's "LDNR was similar to LNDR: the former is identical to the latter save that the middle two letters are transposed."

Obviously Nike thought they could get away with this sort of stuff simply because of their size.

But not this time.

So the sportswear David toppled Goliath. And the Nike LDNR campaign is no more.