Friday, 13 July 2018

Coffee vs Beer

It is said that great advertising is built on a simple human truth.

Often this truth is not to be found in the creative brief.

It is uncovered during a factory visit or off the record chat.

I suspect the coffee truth in this ad is a case in case.

Let's face it. This ad won't trouble any award juries.

But it is built on a truth. and an interesting one at that.