Planet Beer

This poster turned up in my Linkedin feed the other day. Really made me smile.

So I decided to do some digging and see if I could find out which beer brand it was for.

Unfortunately all a Google search revealed was that that headline was more of a meme than an ad. As there were literally dozens of t-shirts, caps, posters etc bearing the 'Save the earth' line.

Oh well. Still a lovely idea.

I just wonder how long it'll take before a socially conscious beer brand capitalises on it.