Friday, 4 May 2018

In the gutter

When I began my career I had a hand drawn folio full of print ads.

First ad I ever had approved and made was a print ad.

My first Cannes finalist was a print ad too.

So as you can imagine I have a soft spot for print even though I hardly ever do a print ad these days.

One of the first things they taught you as a young creative back in the day was to always think about 'the gutter' when laying out a magazine ad.

Looks like the art director at Empire mag didn't get the benefit of this sort of teaching.

Or perhaps his mind actually is in the gutter!?