Wednesday, 7 February 2018

Old school copywriting

I know. I know. They don't make ads like this any more.

And they certainly don't write copy anywhere near as good.

Blame the rise of digital. Blame SEO and key words. Blame millennials. Blame conservative clients.

You can blame whoever you want to be honest.


Because this ad is quite recent. It's one of a handful produced for the 60th birthday of what we in Australia call the Kombi.

Kudos to all involved at DDB Paris. And of course a huge pat on the back to the client who signed it off.

TIP: Try clicking the pic to enlarge the copy.