Friday, 29 September 2017

Paper & Pen

I once worked with a young punk art director who said he only worked on a Mac. Never paper.

As you can imagine I rewired his thinking once he started working under me.

That was twenty or so years ago. But the same logic applies today.

The best way to generate ideas is with a pad and pen.

Don't believe me?

Here's a great article to change your mind.