Monday 31 July 2017


Hat tip to Mona who alerted me to the importance of kerning when using glitter type... 

Friday 28 July 2017

The good old days?

It's almost impossible to read the copy on this ad but there really is no need as the headline says it all.

Or rather it doesn't. Not nowadays.

Click here to learn how DDT most definitely isn't good for you or meeee! 

Thursday 27 July 2017

Lion Man roars

Every once in a while I see an ad that leaves me wondering how on earth they came up with an idea like this. This ad by Mother is one of those ads. Beautiful but baffling. 

Wednesday 26 July 2017

Some more Smart ads

Love the detail in the illustrations for this campaign by BBDO Düsseldorf. Yes I know it's bloody hard to appreciate at this size so click on the pics for a bigger better look.

Tuesday 25 July 2017

Digger deeper for insights

Far too many creative briefs these days seem to be lacking in a genuine insight. The type of thinking that totally changes the way you approach the brief. If you get those type of briefs share this video with your account people. Pronto.

Monday 24 July 2017

Ads to block ads

News outlets depend on advertising to survive.

As Russel Howcroft so eloquently puts it; news is simply there to fill the space between the ads.

Which is why I cannot believe that ads for Ad Blocking are running on The Age.

I mean seriously. Talk about biting the hand...

Friday 21 July 2017

Clever Gary Hustwit

Terrific podcast chat with filmmaker Gary Hustwit director of the design doco trilogy Helvetica, Objectified and Urbanised. He also mentions his upcoming film about the great Dieter Rams. So download this to your phone and listen on your way to/from work. 

Thursday 20 July 2017

Unsung Awards

Wednesday 19 July 2017

World's largest unboxing

Unboxing is one of those weird internet phenomenons that people from 20 years ago would find unbelievable if someone from the future was able to describe it to them.

But none the less they are popular. As are the top notch web films made for Volvo Trucks by Forsman & Bodenfors.

So you have to wonder why it took so long for someone to come up with the idea of unboxing an enormous truck.

But now they have and I have to say it's wonderful.

Yes wonderful. Who'd have thunk it!?

Tuesday 18 July 2017

Kentucky Fried Phone

KFC is celebrating its 30th year in China with the release of its own mobile phone.

Which has to be the weirdest brand extension I've seen in a very long time.

I have no idea where you'd buy one of these fowl phones. But apparently KFC China has a presence on the AliBaba website.

Monday 17 July 2017

Where do ideas come from?

Friday 14 July 2017

Don"t stop learning

Thursday 13 July 2017

Life is messy

Somebody had a helluva lot of fun styling and art-directing these ads.

Clever. Simple. Fun.

What more can you ask for from a campaign for plastic bags?

Wednesday 12 July 2017

The Button...

Brilliant stuff from Adam & Eve DDB.

Tuesday 11 July 2017

Meat on the mind

I love that organisations like PETA stand up for animals.

But the way they go about it sometimes leaves a lot to be desired.

This campaign is really nice though.

Well photographed and humorous. Although I'm not sure whether or not 'meat' is a wordplay.

Not sure the intercourse related insight is gonna make one iota of difference.

But nice looking campaign none the less.

Monday 10 July 2017

Spotify goes outdoor

I have no idea who created these Spotify ads that have been appearing around Melbourne but I gotta say I like 'em.

Not all of them are 100% successful.

But they're generally pretty good.

Friday 7 July 2017

Sad but true

Thursday 6 July 2017

Spike Lee talks Lids

Really nice content film for US hat retailer Lids. Of course what raises it above the average is Spike Lee. His laidback approach is always endearing. And of course he's famous for his caps especially the Brooklyn cycling cap he wore in his debut film She's Gotta Have It. 

Wednesday 5 July 2017

Twitter does great outdoor

Love this campaign for Twitter which won the Outdoor Grand Prix at Cannes this year.

These images are so strong I reckon it would be nigh on impossible not to look at them.

I just wish I'd seen some of these 'moments' posters here in Australia.

Like the Gondry Apple film I posted the other day this campaign was created in-house.

Which makes me like it even more I think!

Tuesday 4 July 2017

Where's Mr Chips?

Obviously there was no cobra. But what a fun way to generate interest (especially in social) for the BetaBrand Store in San Francisco.

Monday 3 July 2017

Detour by Gondry

Utterly charming short film for Apple created by Michel Gondry on a goddamn iPhone7.

Yes an iPhone7.

So many of us in adland agonise over cameras, lenses etc. And Gondry goes and shoots something lovely on a phone.

And if shooting on a phone isn't enough of a two fingers to ad agencies, the concept came from Apple's internal agency.

The times they are a changin' my friends.