Monday, 14 March 2016

Ad Nauseum

Why are more and more people installing ad blockers?

Because marketers have broken the agreement the ad industry made with consumers many years ago whereby we promised that if we were going to interrupt what they were interested in then we would at least engage and entertain them.

Instead we treat consumers as prey to be hunted, tracked and targeted with ads that have no charm whatsoever.

Now the ad blocker has gone a step further.

Not only does Ad Nauseum block ads, it also clicks on them. Genius!