Tuesday, 16 June 2015

Use your head and hands

This pic came up on my Twitter stream the other day.

Took me back to my early days at JWT.

We'd hired a kid straight out of college who proudly stated that he never used a pen and paper.

Back then we hadn't heard of the term Digital Native but he was definitely one of them.

Eventually he grew to understand the importance of tools like the Pentel and A3 Bank.

He grew up to be quite an art-director.

I doubt he would've if he'd stuck to his guns.