Tuesday, 6 January 2015

Get out of school

Ten years ago I took a sabbatical year (I was burnt out) and ended up teaching in the advertising school of a university.

It became quite clear to me very early on that pretty everything there is to learn about working in the creative department of an agency is best learned on the job.

I'm not saying degrees and education aren't important. I just think that being an art-director or copywriter should be a cadetship or apprenticeship rather than a formal learning process.

Now I hear a college in the US is offering a Masters in Branding.

Yes you read that correctly.

I hope this course covers more than brand guideline related case studies!