Friday, 19 September 2014

The Ice Bucket Challenge

Seems to me that articles and opinion pieces about the ALS Ice Bucket Challenge are currently taking up more of my Linkedin feed than Ice Bucket videos themselves.

It's like everyone is either doing it or writing about it.

Except in the boardrooms of corporations where half arsed marketeers are currently struggling to come up with their very own 'ice bucket' viral.

Oh well...