Thursday, 31 July 2014
Wednesday, 30 July 2014
Tuesday, 29 July 2014
Apple stickers
Nothing shits me more than the amount of crappy stickers my son has plastered all over his MacBook. His sister has some too.
Obviously this new Apple spot is designed to appeal to them. Because it's making me all hot 'n bothered simply posting it to the blog.
Monday, 28 July 2014
Friday, 25 July 2014
Music to my eyes
I stumbled upon this pic last night while trawling through some street art and graffiti websites.
It's the work of a Portuguese artist called Bordallo.
Now I don't about you but I can't believe nobody has thought of doing something like this before.
Which makes me wonder how long it'll be before it turns up as some kind of 'ambient idea' for noise cancelling headphones or something similar.
Keep an eye out for it at Cannes next year. I guarantee it'll turn up with a logo of some sort in the bottom right corner.
It's the work of a Portuguese artist called Bordallo.
Now I don't about you but I can't believe nobody has thought of doing something like this before.
Which makes me wonder how long it'll be before it turns up as some kind of 'ambient idea' for noise cancelling headphones or something similar.
Keep an eye out for it at Cannes next year. I guarantee it'll turn up with a logo of some sort in the bottom right corner.
Thursday, 24 July 2014
Wednesday, 23 July 2014
Tuesday, 22 July 2014
Monday, 21 July 2014
Friday, 18 July 2014
Thursday, 17 July 2014
Wednesday, 16 July 2014
Oh dear...
People often ask me about the difference between a designer and an art director.
It's simple.
An art director's job is ensure an ad communicates its message clearly.
A good art director would never ever think using a citrus segment as a substitute for the letter G was a good idea.
At least I hope not!
It's simple.
An art director's job is ensure an ad communicates its message clearly.
A good art director would never ever think using a citrus segment as a substitute for the letter G was a good idea.
At least I hope not!
Tuesday, 15 July 2014
Monday, 14 July 2014
Friday, 11 July 2014
Are you a digital sinner
The seven digital deadly sins is heaps of fun.
It's also easy to while away some time there.
So before you find out if you are a sinner be sure put aside a few minutes of time.
Have fun!
It's also easy to while away some time there.
So before you find out if you are a sinner be sure put aside a few minutes of time.
Have fun!
Thursday, 10 July 2014
Wednesday, 9 July 2014
Tuesday, 8 July 2014
Monday, 7 July 2014
FIFA versus the fans
As far as I am concerned corporate sponsorship is ruining modern sport.
Everything is 'official' this and 'official' that.
But what about the fans?
And what about the fans in the age of social media?
I've always argued that people playing with your brand elements should be encouraged. Not discouraged.
This is especially true when it comes to the World Cup.
Whilst FIFA are more than happy to turn a blind eye to constant cries of corruption and the death of workers in Qatar they don't do it to small scale things.
Like football lovers using FIFA brand elements for Twitter and other media.
Apparently cease and desist letters have been sent to footy fans using World Cup elements like in the pic above.
Now it's happening to people posting clips to Vine as well.
Honestly why do they bother?
Nobody gets harmed? No real revenue is lost by FIFA.
It's just corporate bullying at its worst.
Everything is 'official' this and 'official' that.
But what about the fans?
And what about the fans in the age of social media?
I've always argued that people playing with your brand elements should be encouraged. Not discouraged.
This is especially true when it comes to the World Cup.
Whilst FIFA are more than happy to turn a blind eye to constant cries of corruption and the death of workers in Qatar they don't do it to small scale things.
Like football lovers using FIFA brand elements for Twitter and other media.
Apparently cease and desist letters have been sent to footy fans using World Cup elements like in the pic above.
Now it's happening to people posting clips to Vine as well.
Honestly why do they bother?
Nobody gets harmed? No real revenue is lost by FIFA.
It's just corporate bullying at its worst.
Friday, 4 July 2014
Where are the women?
Ever since I've been in the advertising industry there have been questions asked about where all the female creative directors are.
It's a fair question too.
Although having said that the CD who gave me my first opportunity was a woman.
As was the CD who interviewed me for my first job in London.
However the question still remains unanswered.
Today I saw stats from Facebook about their male to female employee ratio and it's not good.
Which is very surprising given the high profile of Sheryl Sandberg. Especially in the media.
Anyway almost 70% of Facebook employees are male.
Apparently the numbers for Google are pretty similar.
So why is this?
These are new companies. Started by young people.
Yet their hiring policies seem to be distinctly old school.
It's a fair question too.
Although having said that the CD who gave me my first opportunity was a woman.
As was the CD who interviewed me for my first job in London.
However the question still remains unanswered.
Today I saw stats from Facebook about their male to female employee ratio and it's not good.
Which is very surprising given the high profile of Sheryl Sandberg. Especially in the media.
Anyway almost 70% of Facebook employees are male.
Apparently the numbers for Google are pretty similar.
So why is this?
These are new companies. Started by young people.
Yet their hiring policies seem to be distinctly old school.
Thursday, 3 July 2014
But where's the Marmite?
Here's how I picture a lot of clients these days would respond upon being presented these Marmite ads.
"Where's the logo?"
"But the product is almost completely obscured."
"They're a bit boring visually don't you think?"
So kudos indeed to whoever it was that gave this campaign the tick of approval.
"Where's the logo?"
"But the product is almost completely obscured."
"They're a bit boring visually don't you think?"
So kudos indeed to whoever it was that gave this campaign the tick of approval.