Thursday, 22 May 2014

Disrupting the ad industry

Founder and Chairman of R/GA Bob Greenberg gives his thoughts on the impact of digital on adland as we know it:

"When I first started, people were very critical of digital, for lack of a better term, and they didn’t think it would amount to anything. 

We have seen the same behaviour between Blockbuster and Netflix. 

We’ve seen the same behaviour with the music industry and we’ve seen the same behaviour with the loss of the value of TV commercials. 

What I see, oddly enough, is a lot of agencies actually pulling back from digital, which is interesting. 

They really had not made the investment and they have not taken the hard choices – they are being disrupted by it and are sort of in denial."