Monday, 3 March 2014

What would Bernbach say?

The Volkswagen 'Lemon' ad is generally regarded as one of the greatest ads of all time.

And deservedly so.

But how would it look (and read) if it was made today?

Probably a lot like the ad above rework by the very cheeky Dr Draper.

Sure the copywriter would do their darndest to be witty and clever.

But a combination of client incompetence and legal department aversion to risk would likely result in a complete lack of charm.

The 'Join the conversation' line me smile though!