Friday, 13 December 2013

SpaghettiOs and Twitter

It's only my opinion, but why oh why do brands (and many agencies) entrust the creation of social media material to junior staff members?

Nobody with a few years of life experience under their belt would ever consider posting a tweet like this one from SpaghettiOs.

As you can imagine the tweet spoked a social media outrage.

And as far as I'm concerned that anger was thoroughly deserved.