Monday, 11 November 2013

Whatever happened to...

Bill Bernbach is one of the most revered figures in the history of advertising.

He's held in high regard for putting writers and art directors together, making Volkswagen a household name, and of course for the agency that carries his name - Doyle Dayne Bernbach.

What I wanna know is what the hell happened to the other two guys?

Bernbach = Household name. Well almost.

But Doyle and Dayne? Not so much.

In fact I don't think I've ever heard anyone talk about either of them during the twenty or so years I've been in the business.

Anyone know?