Friday, 17 May 2013

Stock footage romance

Stock shots are the bane of the modern creative person's life.

Clients think they're cheaper and easier than doing photography.

They're not. Well most of the time anyway.

What many people don't realise is that stock libraries also have stock video.

Yes video.

This gorgeous little spot for Getty Video was created by AlmapBBDO.

It's made from 105 different Getty clips.

And it took four months to review over 4,000 videos to find thos 105 clips.

I have no idea who on earth has the patience for that!