Sunday, 4 November 2012

A great US election ad

Election day in America on Tuesday and campaign advertising for the week is expected to exceed a billion dollars.

A billion!

That's a shitload of money in a country struggling with unemployment, recession and the effects of Hurricane Sandy.

Sad thing is that billion was probably spent on utterly crap advertising.

Except perhaps for the money spent on the ad known as Stage.

Apparently it's only been shown in a handful of states.

So if you happen to be reading this in the US the chances are you may not have seen it.

Either way this is a very powerful ad. Sadly it's also based on fact.