Monday, 8 October 2012

Does anyone proofread?

The pic above is a snippet from an apology ad that I came across in The Age newspaper on Friday.

It's for the chaos causing closure of the major tunnels of Melbourne one day last week.

In the opening sentence it says:

"I would like to sincerely apologise for the impacts caused by the closure..."


As far as I'm aware there were no impacts caused by the closure.

There were some massive traffic jams. A lot of lost tempers. And probably a lot of missed meetings.

But impacts?

Seriously do you reckon a copywriter even looked at this ad?

I don't.

In fact it looks like it was written by a lawyer. And it wouldn't surprise me if it was.

But surely even a lawyer can write an opening sentence that actually makes sense.

Can't they?