Monday, 19 December 2011

Water water everywhere

If there's one thing that bugs me it's seeing people throw out empty water bottles rather than refill them from the tap.

My wife always tells me there are more important things to worry about but after watching this ad I'm not so sure.

Australia is the driest continent on earth.

So using 7L of water to make a litre of bottled water seems like a waste of our most important natural resource.

Kudos to British copywriter Ben Kay who created this ad to raise awareness.

There's a website too if you're interested.