Tuesday, 4 October 2011

Anything but self discovery

And you thought those dodgy little ads on Facebook were bad.

How 'bout this gem from the New York Times?

Totally bizarre.

A personality quiz that's not really a quiz at all.

If Facebook ran an ad like this I reckon it would be much talked about.

Just look at the opening line. It's unbelievable.

"Self discovery starts with an insightful quiz that understands who you are..."

Sounds fair enough. Especially given the pic of the Buddhist monk.

But then it goes on to say:

"...allowing the NYT marketing department to make personalised product recommendations."


Like I said. If Facebook ran ads like this we'd be up in arms.