Friday, 24 June 2011

Ads added with eBay

If there's one thing that fascinates me about web brands it's their fondness for good old fashioned interuptive advertising as a source of revenue.

Latest example is AdShip from eBay or ad supported shipping to give it its full title.

Here's how eBay explain it:

"A partnership platform for advertisers and shippers: We are the first to offer Pay-Per-Ship® - a new advertising model that offers multiple advertising impressions to a single consumer throughout the order fulfillment process."

Personally I think the use of an ® says it all.

Anyway if you buy something on eBay and your parcel includes an invoice or reciept covered in ads now you know why.

Click here to see how it will look.

But only if you want to!