Wednesday, 23 March 2011

Roof rack or fording?

I'm bicycle crazy at the moment.

So as you can imagine this VW ad caught my eye.

It's for the 4WD Toureg. And it's by an agency called Kaffeine.

I live near the most popular cycling road in the world (apparently) so the sight of a bike on a car roof rack is quite common.

Which is what I thought was going on in this ad.

With the takeout being that Toureg can handle driving through any obstacle even a flood or river.

Seems that's not the case.

Click to enarge the ad and you'll see that the tagline is; 580mm of fording depth.


I think I liked my interpretation better.