Friday, 11 February 2011

The future is here

Still not convinced that the advertising industry is standing on the cusp of a new age?

Well news from the world of Y&R confirms that the old days are officially over.

This morning global chief of Y&R Hamish McLennan announced he was leaving due to family reasons.

That’s big news. Obviously.

But even bigger news and the reason for this post is the man who is set to replace him – David Sable.

In case you don’t know who he is David Sable is the CEO of Wunderman worldwide.

Over the last 10 years Sable has been a driving force behind Wunderman being named No.1 CRM network and No.4 digital network by Advertising Age.

So his appointment to the top job at Y&R signals, I believe, an acknowledgement of the importance of the things that have made Wunderman so successful – Data and Digital.

Under McLennan’s leadership Y&R was named No.2 creative network at Cannes.

Imagine what an industry powerhouse it could and should become if it applies Sable’s knowledge and passion for data and digital with that creative firepower.

Of course I could be completely wide of the mark with my thinking.

But somehow I don’t think I am.