Tuesday, 26 October 2010

No so smart thinking

Advertising junk food to kids is a pretty hot topic these days.

And as you can imagine this kind of advertising results in plenty of complaints to the Advertising Standards Bureau.

One recent example was a kids colouring-in competition on the Smarties website.

Turns out this complaint was rejected as websites sit outside the Code of Conduct.

Obviously these people don't have children.

Because if they did they'd know that the internet is part of their life.

Even more so than television as they get older.

Time for the Standards Bureau to have a bit of a re-think me thinks.