Monday, 25 October 2010

Doing it Draper style

As part of an article on today's adland in The Age yesterday, the writer Suzy Freeman Greene wrote a small spin-off column looking at the way Don Draper did it.

Of course Don's fictional so he didn't relly do it. But you know what I mean.

Anyway one of her points was the quaintness of the way Draper presented concepts on an easel.

Well I don't know about you but I don't find anything quaint in this at all.

It's standard business practice is pretty much every pitch I've ever worked on.

And just because the business itself has been transformed by digital doesn't mean everything has.

The A2 mounting board. The loosely drawn scamp. The telling of stories.

These are part and parcel of our business and have been since forever.

And hopefully they always will be.