Thursday, 10 December 2009

Fans of Facebook fan pages

I’ve been on Facebook for quite some time now and I often find myself wondering which brands are getting results out of.

I can”t recollect ever seeing an ad worth clicking on. Yet they’re supposed to be very highly targeted.

Facebook is, I think, a seriously missed opportunity for brands.

Sure there are plenty of ads, groups and fan pages. But really is there anything on Facebook (outside of the Burger King sacrifice) that you’d consider a major success?

Nope. Didn’t think so.

One area where many brands dabble is the fan page.

And why wouldn’t they be? They really easy to set up. In fact a child could do it in about a minute I reckon.

But are fan pages actually delivering any kind of value to brands?

I thought they were but it seems I might be mistaken. According to recent research by Sysomos fan pages are not always as popular as some brands might expect.

Their research looked at 600,000 Facebook fan pages and uncovered the following:

95% of pages have more than 10 fans
65% of pages have more than 100 fans
23% of pages have more than 1,000 fans
4% of pages have more than 10,000 fans

I’m not completely sure what to make of those numbers to be honest. But I’m sure you’d agree that 10,000 or more fans for a major brand is a good number.

The fact that only 4% of fan pages have that many fans is very disappointing though.

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