Tuesday, 17 November 2009

Become a DoGooder

I've been thinking a lot about green initiatives lately for one of our clients. So you can imagine how excited I was when stumbled across the DoGooder.

It's an ingenious plug-in that enables you to support green initiatives and charities simply by surfing the web.

How's it work? Glad you asked.

Once installed the DoGooder replaces the banner ads you're supposed to see with green, charity or cheeky DoGooder messages like those shown in the NY Times above.

Pretty clever huh?

According to the DoGooder website their plugin doesn't actually block the original banner ads. And any click related revenue agreement is unaffected.

To learn more about this very clever idea click here.

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