Tuesday, 7 October 2008

Advertising effectiveness

A couple of weeks ago I managed to download the BBC documentary Rise and fall of the ad man.

It's an interesting hour of television. Well worth searching out a torrent link.

One of the points covered in the show was the rise and demise of the Saatchi brothers followed by the rise and rise of their former finance man - Martin Sorrell.

However if the stock price is peforming as poorly as the chart above suggests, you have to wonder how long it wil be before Sir Martin is the topic of a rise and fall doco himself.

Click pic to enlarge.