Friday, 12 September 2008

Yada yada yada

The Advertising Standards Authority in the UK has banned a Vodafone radio ad because the 'fine print' at the end of the ad was read too quickly.

A spokesman for the ASA said the legal mandatories in the ad were too difficult for listeners to understand.

In their response Vodafone stated that the female V/O had not been speeded up and was no faster than the 'fine print' in other similar ads.

Apparently there is no specified speed for the reading of legals in the UK radio advertising standard code.

Even more interesting is the fact that the ad was banned because of a complaint by just one person!

Click here to listen for yourself.