Tuesday, 2 September 2008

Heading over the hill

Asked by Adweek to comment on the$30million age-discrimination suit filed by 53 year old McCann's exec George Hayes, fellow too old for adland victim Dorothy Higgins had this to say:

"Baby boomers always say that 40 is the new 30 [and] 50 is the new 40.

In advertising, 50 is the new 65. As soon as you hit that barrier, you're considered old."

Sadly at 53 years of age, George Hayes is still 20 years too young to run as the Republican candidate in the upcoming US Presidential election.