Monday, 28 July 2008

Gorillaz take on the Olympics

The Olympics are only a matter of days away and we're about to be buried under a deluge of sponsors messages and unlikely advertising.

Here in Australia it's being covered by Network-7. Which means a couple of weeks worth of Bruce McAvaney saying 'that's special' over and over.

Meanwhile over in the UK they get Tank Girl creator Jamie Hewlett and his Gorillaz partner Damon Albarn to knock up a very unlikely promo.

Can't imagine something like this ever going to air for a major sporting event on Australian TV.

Then again the Brits aren't exactly known for their sporting prowess so perhaps this promo was designed to distract people's attention away from the BBC's Olympic coverage.