Tuesday, 6 May 2008

Confessions of a Copywriter

There's something I need to get off my chest;

I wrote a pun today.

A bad one. Really bad actually.

I also added an exclamation mark to a headline.

That's two copywriting sins in one day.

Both of them in the same job.

Thing is, each time I committed a copywriting sin I prefaced it with;

"I can't believe I'm gonna say this, but..."

As a result, a good idea has now become a great idea.

I think there's a lesson for all of us in my work today.

Don't be afraid to say dumb things or have dumb ideas.

The more you open yourself up, the more chance you have of something brilliant coming out.