Saturday, 25 August 2007

Adidas hits the road

Adidas in Brazil has pimped out an old school VW Kombi to help promote its new skateboarding range.

The blue Kombi features the trademark three stipes, as well as paintings by well known skater Mark Gonzalez.

Best described as a store on wheels, the Kombi is stocked with Adidas gear, as well as a big screen Samsung TV and MP3 players featuring playlists compiled by well known skaters.

I think this is much more interesting than the Adidas graffiti campaign currently running in Melbourne.