Thursday, 14 June 2007

Dad...What's a video?

I've been working on an idea for the last couple of days, based around the premise that a lot can happen in five years.

Sometimes changes are small and gradual. Like putting on weight or turning grey.

Other changes are much less subtle. Like the shift from vinyl to CD to iPod.

But who would have thought that the name of your business may one day have to change because of change.

Twenty years ago Video Ezy rented videos.

Now they don't. They rent DVDs and games.

For us old folks the name doesn't matter. But what about kids?

Kids who've only known DVDs. What does Video Ezy mean to them?