Sunday, 13 May 2007

Where are all the Copywriters?

A little while back I wrote a post about how Yahoo had named Copywriter as one of this year's hot jobs.

This ad for Intel surely has to be one of the reasons why.

Multiply your creativity. What does that mean exactly?

Apart from not reading all that well, it's also bloody boring.

I can't imagine that line touching anybody.

The body copy's not much better.

The first line reads: Do all that you do with the Intel Core Duo processor.

Now there's a product benefit - I get to do all that I do. Brilliant!

But wait, there's more...

Multiply your possibilities with Intel Core Duo processor's wide dynamic execution and multi-core technology.

Who the hell writes this stuff?

No wonder copywriter is one of the top five hot jobs for 2007.