Thursday, 10 May 2007

Chinese mobile mania

There’s a great article on the Chinese mobile market on Contagious by the director of digital strategy at Ogilvy.

It’s primarily focused on the emerging mobile ad market, but what caught my eye were these stats:

* Chinese mobile subscriber base is rapidly approaching half a billion

* There are five million new subscribers every month

* Mobile users in China outnumber internet users three to one

I’m no expert, but it looks to me like China is well on the way to becoming the new Japan.