Thursday, 12 April 2007

Don't believe the hype

A recent New York graffiti stunt by Adidas seems to have gotten a few people hot under the collar.

Adidas set up a full sized ‘replica’ of a train carriage and commissioned seven graffiti artists to do their thing.

Anti graffiti campaigner Peter Vallone was less than impressed. “Graffiti has nothing to do with sneakers,” said Vallone.

“It's just another despicable corporation trying to look edgy by promoting a crime in search of profits."

Sounds to me exactly the sort of response a stunt like this would have been looking to generate.