Saturday, 31 March 2007

Apu at the 7-Eleven

My son Max has asked me on several occasions why 7/11 has never thought of selling Squishees.

Well it looks like he may actually get his way, if a rumour doing the rounds turns out to be true.

Apparently 7-Eleven is in discussion with Fox to convert some of their stores into Kwik-E-Marts to promote the upcoming Simpsons Movie.

If they pull this off, it could go down as one of the greatest brand tie ups of all time.

Let’s hope the movie lives up to hype and expectation.